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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Shoppers Reveal Many Paths to Purchase

Shoppers Reveal Many Paths to Purchase

Shoppers had been self-solving to make CPG easier and faster to shop since 2016.  Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains.  In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for the convenience of curbside or delivery, and the retailers’ openness to improve their web world.

In this report, we deliver the facts and ask the questions that will let you envision the challenges to your business in this bigger omni universe.

Contact us to buy: Candace Corlett
ccorlett@wslstrategicretail.com
212 . 924 . 7780

Shoppers Reveal Many Paths to Purchase
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