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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Future of Shopping Life

The Future of Shopping Life <br/> 2018-2019

This How America Shops® report trends the shopper attitudes and behaviors that are transforming how people shop. Technology may be the root cause of the change, but it is only one aspect of the change. Life is different today, time is used differently and convenience has a higher priority.

The findings here guide brands and retailers on how to prioritize what they need to change to meet shoppers’ expectations – or go a step further and surprise them with something better. 

Visit our Shopper Insights Library to read the highlights.

The Future of Shopping Life <br/> 2018-2019

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