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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Power of Two

The Power of Two

Retailers and brands are discovering new ways to join forces with each other to expand reach, deepen shopper loyalty, elevate the overall shopping experience - and encourage more store visits and more items in the basket.

The retailers and brands that we present here have built an ecosystem of partners that leverage each other’s strengths, take them into new territory – and create innovative and convenient solutions to make Shopping Life® easier for their shoppers.

Some locations included on this report:

  • Sephora + Kohls
  • Apple + Target
  • ULTA + Target
  • Saks + WeWork
  • + Gap Home
  • And more...

Contact us for more: Alexandra Chilicki
212 . 924 . 7780

The Power of Two

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