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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The Store of the Future: A Community Hub

The Store of the Future: A Community Hub

Kids Foot Locker and Adidas present the Store of the Future: a Community Hub where shoppers socialize, experience a brand, and shop together.

In a digital world, shoppers are looking for a human store and a happy shopping experience. Kids Foot Locker’s House of Play in Dallas, Texas and Adidas’ flagship in Berlin, Germany validate the role of the store in a digital world.

Both have transformed the traditional store layout from a place to shop into a social hub. Local artwork and communal areas for activities make these stores an experiential destination where the community can connect, make regular visits, and shop.

To access the full report, contact us directly or log into your WSL Library account.

The Store of the Future: A Community Hub
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