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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

The WSL List: Who to Watch & Watch Out for 2019

The WSL List: Who to Watch & Watch Out for 2019

At the end of January, when most retailers wrap up their financial year, we step back and offer our view of the winners, losers, and those delicately – often precariously – balanced on the fence.

The WSL List is not based on retailers’ financial results of the year past but rather it’s our shopper-centric view of the year ahead. We study what shoppers have told us in our How America Shops® research and what we have observed. Then we develop insights as to what they mean, where they are headed and what the implications are for retail, retailers and Shopping Life® in the year to come. Download and enjoy a FREE copy of this Edge Trendletter.

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The WSL List: Who to Watch & Watch Out for 2019

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