Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
In January 2022, Walmart launched the Time Well Spent experience in its incubator location in Springdale, AR. Enhanced physical elements (i.e., lighting and signing to support wayfinding), human elements (i.e., immersive displays), and digital integration make this redesign a leap forward.
What makes this a “human” store is its immersive displays, including a staged nursery, living room, and bedroom. As shoppers shop for their basics faster, these displays invite shoppers to take more time touching, feeling, and testing the products – and to be inspired.
The brick store has also been expanded into the bigger phygital world of Walmart.com. QR codes encourage shoppers to visit Walmart.com to shop the entire selection that may or may not be in the store. This creates a truly “phygital” and “human” experience in one destination.
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